If you’re still guessing how to write abandoned cart emails, you’re losing easy sales.
These ChatGPT prompts help you write emails that feel personal, not spammy — and actually get customers to come back and finish their order.
Just copy, tweak, and send.
1. Prompts to Write a Friendly First Reminder
#CONTEXT:
A customer added items to their cart but didn’t finish checkout. You want to remind them gently — no pressure.
#GOAL:
Send a friendly nudge that brings them back.
#RESPONSE GUIDELINES:
• The product left in cart: [insert product name]
• Tone: [insert tone: warm, casual, playful]
• Include a reminder that it’s still available
• Keep the message short and kind
• Add a link back to the cart
#OUTPUT:
A first cart reminder email that feels natural and personal.2. Prompts to Add Urgency Without Being Pushy
#CONTEXT:
You want to create a little FOMO or urgency to help close the sale — without sounding like a hard sell.
#GOAL:
Add a sense of time or limited availability to the follow-up.
#RESPONSE GUIDELINES:
• Product: [insert item]
• Tone: [insert tone: upbeat, calm, confident]
• Mention low stock or limited-time hold
• Keep the message light — not aggressive
• Add a clean CTA to finish checkout
#OUTPUT:
A cart email with soft urgency that nudges action.ChatGPT Output
3. Prompts to Add a Discount or Offer
#CONTEXT:
You want to offer a small discount or free shipping to help the customer complete the order.
#GOAL:
Introduce an offer in a way that feels like a win — not a bribe.
#RESPONSE GUIDELINES:
• Product: [insert product name]
• Offer: [insert discount or perk]
• Tone: [insert tone: generous, helpful, friendly]
• Mention how long the offer lasts
• End with a CTA to redeem it
#OUTPUT:
An offer-based abandoned cart email that still sounds on-brand.4. Prompts to Highlight Product Benefits
#CONTEXT:
The shopper may have forgotten why they added the product in the first place.
#GOAL:
Remind them of the value and features that made it worth buying.
#RESPONSE GUIDELINES:
• Product name: [insert product]
• Top 3 benefits or features
• Add a short customer quote or review if available
• Tone: [insert tone: excited, reassuring, informative]
• Include a visual or bullet layout if helpful
#OUTPUT:
A cart reminder that sells the value — not just the product.ChatGPT Output
5. Prompts to Write a Follow-Up Email After No Response
#CONTEXT:
You already sent one reminder, but they didn’t click. Now you need a second email that doesn’t feel like nagging.
#GOAL:
Follow up in a way that adds value or restates what they’re missing.
#RESPONSE GUIDELINES:
• Product: [insert item name]
• Tone: [insert tone: relaxed, playful, low-key]
• Mention this is a final reminder
• Add 1 short line about what makes the product worth coming back for
• Include a “still thinking about it?” CTA
#OUTPUT:
A polite final follow-up email that closes the loop.6. Prompts to Personalize the Message
#CONTEXT:
You want the email to feel like it was written for one person — not a mass email.
#GOAL:
Use small touches to make the message more personal and engaging.
#RESPONSE GUIDELINES:
• Customer name: [insert name]
• Product: [insert product]
• Add a personal phrase or question (“Still thinking about it, [Name]?”)
• Tone: [insert tone: warm, chill, thoughtful]
• Keep it short — 3–4 lines max
#OUTPUT:
A personalized cart email that sounds human, not roboticChatGPT Output
7. Prompts to Match Your Brand Voice
#CONTEXT:
Your brand is fun, serious, premium, or quirky — and you want the cart email to match.
#GOAL:
Stay on-brand while writing a reminder email that converts.
#RESPONSE GUIDELINES:
• Brand tone: [insert tone: playful, luxury, bold, minimalist, etc.]
• Product: [insert item]
• Message goal: [insert goal: reminder, offer, urgency]
• Keep the copy short, clean, and voice-consistent
• Optional: add an emoji or phrase that fits the tone
#OUTPUT:
A brand-aligned abandoned cart email that doesn’t sound generic.8. Prompts to Test Subject Lines That Get Opens
#CONTEXT:
Your cart emails aren’t getting opened. You want to test new subject lines that create curiosity and drive clicks.
#GOAL:
Write subject lines that are short, interesting, and on-brand.
#RESPONSE GUIDELINES:
• Product or cart info: [insert item or category]
• Tone: [insert tone: witty, urgent, personal]
• Suggest 3–5 subject line options
• Keep each under 50 characters
• Add 1 emoji-only or curiosity-style subject line
#OUTPUT:
A list of email subject lines to A/B test for better opens.ChatGPT Output
9. Prompts to End With a Clear Call to Action
#CONTEXT:
Your message is solid, but you want to end it with a CTA that actually gets clicks — not just “Complete your purchase.”
#GOAL:
Wrap the email with a simple, click-worthy call to action.
#RESPONSE GUIDELINES:
• Product: [insert item]
• Tone: [insert tone: friendly, bold, calm]
• Keep it short (1–2 lines)
• Suggest 1–2 CTA button lines
• Avoid generic language like “Buy Now”
#OUTPUT:
A closing CTA that moves the shopper back to checkout.10. Prompts to Build a 3-Email Cart Recovery Sequence
#CONTEXT:
You don’t just want 1 email — you want a full sequence to bring people back over time.
#GOAL:
Create a short, 3-part abandoned cart email flow.
#RESPONSE GUIDELINES:
• Product: [insert product or category]
• Offer or incentive: [insert offer if any]
• Brand tone: [insert tone: fun, luxe, helpful]
• Email 1: gentle reminder
• Email 2: urgency or offer
• Email 3: final follow-up
#OUTPUT:
A full 3-email cart recovery sequence with subject lines and body text ideas.ChatGPT Output
How to Use These Prompts Effectively
• Stack 2–3 prompts together
For example: write the body with one, test subject lines with another, and match tone with a third.
• Save your winners
Turn great prompts into templates for future products.
• Split-test everything
Use A/B tests for subject lines, CTAs, and tone — and track what works.
• Use the chat
Say “shorter,” “funnier,” or “make this more urgent” and ChatGPT will rewrite instantly.
• Keep it human
Always read it out loud before you send. If it sounds robotic — tweak it.
Wrap-Up
Most shoppers don’t finish checkout the first time — but the right email can change that.
These ChatGPT prompts help you send reminders that feel real, sound on-brand, and drive action. No more guessing. Just clean, conversion-ready emails that bring people back.