10 ChatGPT Prompts for Abandoned Cart Emails

If you’re still guessing how to write abandoned cart emails, you’re losing easy sales.

These ChatGPT prompts help you write emails that feel personal, not spammy — and actually get customers to come back and finish their order.

Just copy, tweak, and send.

1. Prompts to Write a Friendly First Reminder

#CONTEXT:

A customer added items to their cart but didn’t finish checkout. You want to remind them gently — no pressure.

#GOAL:

Send a friendly nudge that brings them back.

#RESPONSE GUIDELINES:

• The product left in cart: [insert product name]

• Tone: [insert tone: warm, casual, playful]

• Include a reminder that it’s still available

• Keep the message short and kind

• Add a link back to the cart

#OUTPUT:

A first cart reminder email that feels natural and personal.

2. Prompts to Add Urgency Without Being Pushy

#CONTEXT:

You want to create a little FOMO or urgency to help close the sale — without sounding like a hard sell.

#GOAL:

Add a sense of time or limited availability to the follow-up.

#RESPONSE GUIDELINES:

• Product: [insert item]

• Tone: [insert tone: upbeat, calm, confident]

• Mention low stock or limited-time hold

• Keep the message light — not aggressive

• Add a clean CTA to finish checkout

#OUTPUT:

A cart email with soft urgency that nudges action.

ChatGPT Output

3. Prompts to Add a Discount or Offer

#CONTEXT:

You want to offer a small discount or free shipping to help the customer complete the order.

#GOAL:

Introduce an offer in a way that feels like a win — not a bribe.

#RESPONSE GUIDELINES:

• Product: [insert product name]

• Offer: [insert discount or perk]

• Tone: [insert tone: generous, helpful, friendly]

• Mention how long the offer lasts

• End with a CTA to redeem it

#OUTPUT:

An offer-based abandoned cart email that still sounds on-brand.

4. Prompts to Highlight Product Benefits

#CONTEXT:

The shopper may have forgotten why they added the product in the first place.

#GOAL:

Remind them of the value and features that made it worth buying.

#RESPONSE GUIDELINES:

• Product name: [insert product]

• Top 3 benefits or features

• Add a short customer quote or review if available

• Tone: [insert tone: excited, reassuring, informative]

• Include a visual or bullet layout if helpful

#OUTPUT:

A cart reminder that sells the value — not just the product.

ChatGPT Output

5. Prompts to Write a Follow-Up Email After No Response

#CONTEXT:

You already sent one reminder, but they didn’t click. Now you need a second email that doesn’t feel like nagging.

#GOAL:

Follow up in a way that adds value or restates what they’re missing.

#RESPONSE GUIDELINES:

• Product: [insert item name]

• Tone: [insert tone: relaxed, playful, low-key]

• Mention this is a final reminder

• Add 1 short line about what makes the product worth coming back for

• Include a “still thinking about it?” CTA

#OUTPUT:

A polite final follow-up email that closes the loop.

6. Prompts to Personalize the Message

#CONTEXT:

You want the email to feel like it was written for one person — not a mass email.

#GOAL:

Use small touches to make the message more personal and engaging.

#RESPONSE GUIDELINES:

• Customer name: [insert name]

• Product: [insert product]

• Add a personal phrase or question (“Still thinking about it, [Name]?”)

• Tone: [insert tone: warm, chill, thoughtful]

• Keep it short — 3–4 lines max

#OUTPUT:

A personalized cart email that sounds human, not robotic

ChatGPT Output

7. Prompts to Match Your Brand Voice

#CONTEXT:

Your brand is fun, serious, premium, or quirky — and you want the cart email to match.

#GOAL:

Stay on-brand while writing a reminder email that converts.

#RESPONSE GUIDELINES:

• Brand tone: [insert tone: playful, luxury, bold, minimalist, etc.]

• Product: [insert item]

• Message goal: [insert goal: reminder, offer, urgency]

• Keep the copy short, clean, and voice-consistent

• Optional: add an emoji or phrase that fits the tone

#OUTPUT:

A brand-aligned abandoned cart email that doesn’t sound generic.

8. Prompts to Test Subject Lines That Get Opens

#CONTEXT:

Your cart emails aren’t getting opened. You want to test new subject lines that create curiosity and drive clicks.

#GOAL:

Write subject lines that are short, interesting, and on-brand.

#RESPONSE GUIDELINES:

• Product or cart info: [insert item or category]

• Tone: [insert tone: witty, urgent, personal]

• Suggest 3–5 subject line options

• Keep each under 50 characters

• Add 1 emoji-only or curiosity-style subject line

#OUTPUT:

A list of email subject lines to A/B test for better opens.

ChatGPT Output

9. Prompts to End With a Clear Call to Action

#CONTEXT:

Your message is solid, but you want to end it with a CTA that actually gets clicks — not just “Complete your purchase.”

#GOAL:

Wrap the email with a simple, click-worthy call to action.

#RESPONSE GUIDELINES:

• Product: [insert item]

• Tone: [insert tone: friendly, bold, calm]

• Keep it short (1–2 lines)

• Suggest 1–2 CTA button lines

• Avoid generic language like “Buy Now”

#OUTPUT:

A closing CTA that moves the shopper back to checkout.

10. Prompts to Build a 3-Email Cart Recovery Sequence

#CONTEXT:

You don’t just want 1 email — you want a full sequence to bring people back over time.

#GOAL:

Create a short, 3-part abandoned cart email flow.

#RESPONSE GUIDELINES:

• Product: [insert product or category]

• Offer or incentive: [insert offer if any]

• Brand tone: [insert tone: fun, luxe, helpful]

• Email 1: gentle reminder

• Email 2: urgency or offer

• Email 3: final follow-up

#OUTPUT:

A full 3-email cart recovery sequence with subject lines and body text ideas.

ChatGPT Output

How to Use These Prompts Effectively

• Stack 2–3 prompts together

For example: write the body with one, test subject lines with another, and match tone with a third.

• Save your winners

Turn great prompts into templates for future products.

• Split-test everything

Use A/B tests for subject lines, CTAs, and tone — and track what works.

• Use the chat

Say “shorter,” “funnier,” or “make this more urgent” and ChatGPT will rewrite instantly.

• Keep it human

Always read it out loud before you send. If it sounds robotic — tweak it.

Wrap-Up

Most shoppers don’t finish checkout the first time — but the right email can change that.

These ChatGPT prompts help you send reminders that feel real, sound on-brand, and drive action. No more guessing. Just clean, conversion-ready emails that bring people back.